How do you know which platform is best? And if it’s a podcast, how do you make sure that it resonates and is effective beyond hobby-level podcasts? That’s what Elijah and Beatrice discuss in this episode of The Art of Branding.

They dive into the strategic approach of a successful entrepreneur with two podcasts, Sam Carr, who’s successfully tailored his content to a high-revenue target audience. They discuss techniques for creating engaging podcast content, such as producing additional promotional clips and the market research involved to get the right content.

They also explore the the practical side of podcast production, including iterative improvement, effective marketing strategies, audience engagement, different approaches to podcasting, and behind-the-scenes in the development of The Art of Branding podcast.

00:59 Sam Carr's Podcast Strategy
02:25 Audience Targeting
03:28 Marketing and Content Creation Insights
04:23 Balancing Personal and Business Brands
04:57 Effective Podcast Promotion Techniques
08:39 Iterating and Improving Your Podcast
14:16 Exploring Different Podcast Formats
24:45 Monetization and Branding Strategies
31:33 Conclusion and Bloopers

Reach out to the co-host Elijah Drown:

⁠⁠Threads⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Website ⁠⁠

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠

⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind-the-scenes.

Produced by ⁠⁠Your Podcast Sidekick